KOBII Coffee Company a startup coffee company based out of Southern California. Their typical clientele are men in their early 50's. KOBII Coffee wanted to develop an app that would be easily navigated by their consumers with minimal pain points as possible.
Initially my flow chart that had 4 ways of navigating to the check out after consulting with the team we decided to rid the type search option being that they specialize in only one product which left us with 3 solid tap options to navigate to checkout via a buy now option a login option and checkout as a guest option.
After concluding they serve a male dominate population I wanted to keep the colors inviting yet relaxing, friendly yet familiar, and not overwhelming. The majority of KOBII consumers tested to be professionals or retired elders so I went with a more corporate serif font for the headings and a clean sans for body and buttons..
During this design process I wanted to be cognitive of the fact that the typical user audience reported to be around ages 50 and up, keeping the design simple and easy to navigate was very important. Using a 16pt and above font with this design to magnify call to action items and information due to the vast population reported wearing reading glasses while operating electronic devices, making this app effortless to order and reorder the customers favorite KOBII mushroom coffee.
An interesting part of this project was how Cross Academy would integrate within the realm of fitness in a tech driven world— which has been driven by generic workout plans. How did Cross Academy fit into today's world? How could we help customers feel heard and personalize work out plans that hold them accountable while growing a community through membership? How does Cross Academy keep a human touch?
Taking a super collaborative approach, I dug deep and communicated with the stakeholders and leadership at every turn — making sure everything produced was technically viable yet also represented the voice of the company and where they were headed. Working across hemispheres, a large part of my approach was researching, collecting meaningful history behind the brand, prototyping, and text/ email feedback.
One of the early concepts I shared a sketch draft for improvements then proceeded with a digital draft using figma with leadership for feedback and to assure I was headed in the right direction.
During the design process it was very important to the owner that the company strongly reflected him and his values. Every detail that went into the project was hand selected through collaboration and I was able to grasp the importance of integrating human connection within the website through live video feeds and human centered chat boxes to reflect his personal human touch.
By collecting data from future prospects, subscribers and active members Cross Running Academy can personally customize fitness plans to ensure that each person is meeting their set goal and have a community for support through real life interactions and virtual check ins. Visit Crossrunnungacademy.com to learn more.
Laser Tech Company is a leading supplier of low-cost printer ink and toner. Who for the last 30 years had been operating mainly from referrals. In 2020 Laser Tech decided to take a more modernized approach to reaching their customers which called for rebranding, a new website, product rejuvenation, and media management.
Through qualitative of research and analytics our team developed a user friendly interface that allowed users to seamlessly sift through Laser Tech's website with the most popular brands presented in the search bar so clients can order the cartridge that they need at an affordable price.
I worked closely with the owner and web developer to maintain brand consistency across all platforms. Once we were able to distinguish a style guide for Laser Tech It was time to dig a little deeper and update it's prices to a competitive market. While a bit out of my element, my experience in research prepared me to tackle the task of comparing and pricing over 2k products to ensure the company was in a competitive playing field.
Leading this project I designed and developed ads to market the company to a broader audience. Though data has shown the company thrives in the more southern states in a predominately male identifying sector ages 45+ we found that a web application was more fitting targeting ads on Facebook and Instagram. You can learn more at lasertechcompany.com
Copyright © 2023 Ken Kennedy - All Rights Reserved.
Powered by Ken Kennedy